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Background
Steve was 15 when he was challenged by his science professor to do a
paper and presentation on any subject he could think of. After
serious consideration, Steve asked permission from his parents and
professor to create a paper on fermentation science. He ordered a
mail order kit from John Bull and decided to brew a batch of beer
and record and report each aspect of the process. In doing so, Steve
found a new passion on which he excelled.
The beer fermented in approximately 1 ½ weeks and was bottled and
carbonated in the bottle. Lessons were learned by doing so and Steve
continued to brew beer ever since this project. His skills grew and
he became a member of the OmaHops brewing club. Eventually he was
voted in as president of the club because his beers were consistent
and well liked.
Because his fellow brew club members encouraged him to go
professional, he applied his passion to be the entrepreneur he
always knew he was. This drove him to become a professional brewer,
motivating him to create Barley Boys Brewery, a brand flourishing
for over 6 years. The market changed and profits decreased
bringing the tough decision to exit the business. However, Steve
never lost his passion.
Barley Boys utilized
breweries that would produce their beer formulas, called contract
breweries, and volume was consistent throughout the remainder of
their 6 year history.
The vision of the
company was to build its own brewery to reduce labor and production
costs in order to grow profitably. All craft beer producers were
experiencing pricing pressures from the Macro breweries who were
experiencing loss of market and created a hostile, price war
environment.
Utilizing the
talents of Bozell Worldwide, they realized increasing market share.
Sales grew by meeting with distributors and self-promotion. One
single factor remained as the reason Barley Boys Brewery was forced
to close: had we produced our own products under our control, this
brewery would still be operational to this day.
Our Products
Barley Boys
Brewery’s first brew was an English Style Pale Ale named Ed’s Red.
Our second formula was a Robust Porter, Jack’s Black, which rivaled
some of the finest dark ales of the UK. Recognizing the demographics
of the Midwest, their third creation was a German style Pilsner,
Phil’s Pils, based on the traditions of the Czech Republic and
Central Germany.
Ed’s Red won many
state competitions in tasting, Jack’s Black received Honorable
Mention at the 1998 International Beer Festival, and Phil’s Pils was
embraced by the European Midwestern craft beer aficionados.
Scottsdale and Omaha
are the homes of this brewery, and we believe that producing our own
products will be paramount to success. Contract brewing comes at a
premium price, as the brewery producing the products have markups on
labor, ingredient and packaging costs.
The Company wishes
to continue its earlier successes on the aforementioned styles by
brewing additional styles that will be available year round.
Seasonal offerings
will be formulated to our demand for traditional holidays recognized
worldwide. Barley Boys Brewery envisions an extremely profitable and
successful future based upon previous lessons learned. |
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Intellectual Property of Barley Boys Brewery. All Rights Reserved
(2017) |
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